Customer Analytics Senior Manager

Location: Pittsburgh, PA
Date Posted: 06-11-2018
 The Senior Manager Customer Analytics will manage a team of three analysts and will oversee and participate in developing the strategic and technical direction for customer analytics including defining KPIs and methodology, designing test-and-learn experiments, and growing data sources that produce an accurate look at regular customer behavior which will provide answers to key business questions. 
 
The recently created position of Senior Manager Customer Analytics will help define the future of this organization’s marketing and loyalty program by defining the roadmap for all long-term customer analytics needs. The Senior Manager Customer Analytics will develop and manage a team of customer analysts and will set in place the processes to support the growing demand for fact based, customer-centric decision making.

Job Description

Oversee the usage, framework and requirements of the customer analysis systems and data needs that are required to meet the agreed upon analytic needs of the business. Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis Oversee external analytics agency work and provide internal expertise on attribution modeling and media mix evaluation to support overall marketing investment.

Qualifications

  • BS degree in Statistics, Business, Economics, Marketing or related area. An advanced degree is strongly preferred.
  • 7+ year’s experience in a related field including leadership responsibilities.
  • Experience with advanced analytic tools (SAS, SQL) and relational marketing databases.
  • Must have advanced quantitative knowledge, test and design and statistical experience.
  • Excellent analytic, quantitative and problem-solving skills.
  • Proficient with the use of relational databases and query design to research, review and coordinate marketing data to address complex business questions.
  • Strong relationship management skills and the ability to collaborate with people at all levels.
or
this job portal is powered by CATS